Adallen Nutrition
Over a Decade of Success
For over a decade, our premium quality, cutting-edge technologies and expertise in monk fruit products including improved mogroside extraction and juice concentrate innovation have ensured our global growth.
Our Values
We put our customer first, have integrity, and produce quality products through innovation.
Our Vision
We aim to become a global leader in natural sweetening solutions.
Our Mission
We will provide natural, healthy, and zero-calorie sweetening products & services to people.
Bringing sweetness to North America
Adallen Nutrition was formed in 2015 as the North American sales office for Hunan Huacheng Biotech., Inc. In 2018, Malcolm Greenberg was hired as the Sales Director of our headquarters in Somerset, New Jersey. Malcolm’s job was to assemble a team of “Sweetener Specialists” to spread the gospel of Monk Fruit. Adallen Nutrition’s mission is simple – reduce/eliminate sugar use while keeping the sweetness. Healthy and Sweet.
In 2025, Adallen Nutrition moved to its current location in Highland Park, New Jersey. During that time, the Monk Fruit Guy [Malcolm] and his international team of Sweetener Specialists have shared the benefits of Monk Fruit as a healthy natural zero calorie sweetener to enhance the food, beverage, and nutritional supplement sectors.
As we are about to enter our second decade of assisting countless customers and formulators with Monk Fruit education and use, we would like to thank everyone for their support and we look forward to a new decade of health and growth together.
Striving for Excellence
Huacheng Biotech., Inc., the leading expert of monk fruit sweetener solution for sugar reduction.
Formed in in 2013, Adallen Nutrition is the North America sales office for Huacheng Biotech., Inc. (HC for short). HC, founded in 2008, is the global leader of the new generation of natural sweeteners. Our corporate mission is to assist in sugar reduction in a natural and sustainable way world-wide.
HC ranks among the top three manufacturers of Monk Fruit Extract in the world. Our primary focus is to provide both a highly sustainable and a continuously stable supply of Monk Fruit.
HC was the first company to transplant Monk Fruit plantings from Guilin, Guangxi to the Hunan province, which resulted in a dramatic increase in Monk Fruit growth and availability. In our constant pursuit of exceptional quality, we have developed and employed an exemplary quality control management system that has become the new standard of excellence within in the industry.
As an example of our constant pursuit of manufacturing quality and excellence, HC has acheived international accolades and certificates, including BRC, NSF-cGMP, NON-GMO project, FDA-GRAS, ISO9001, ISO22000, and many more. Huacheng Bio is one of only three companies globally that have obtained the status of GRAS by the American FDA on Monk Fruit Extract.
Creating and Maintaining
